The UK’s banks and financial services organisations are going to great lengths to put customers at the centre of everything they do in their mission to build loyalty, trust and advocacy but no two customers are the same, which is why the experience they receive from businesses should be as unique as they are.
In order to achieve this goal of creating unique experiences for every customer, banks need to bring their complex and disconnected data into a single decision hub, which empowers them to act on the intelligence contained therein.
At Merkle we deploy decisioning technology to automate and personalise marketing at scale and personally target individual customers. Here, Merkle’s Rob Mcleod explains why companies really do need to put their customers at the heart of everything they do and how the Customer Engagement Platform enables this to happen.
