In the digital era where customers and the interactions they make with others are hyper-connected. Understand how to better measure customer value using customers’ digital and social potential.
Learn why organizations need to think beyond the traditional customer lifetime value (CLV), and rather adopt a holistic approach to measuring customer value.
Key takeaways include:
- Think and measure customer value beyond just the CLV measurement
- Shift towards marketing and measuring customers’ digital interactions
- Create more effective digital and marketing strategies by focusing on customers with high digital value
- Measure the customer value results in near real-time and then evolve marketing tactics with the confidence of knowing the real customer value
