Adopting a customer-centric business strategy requires a carefully planned and executed organizational transformation. That kind of change alone is difficult enough without the added pressure of unfounded fears and flawed assumptions. A 2016 Merkle study, in partnership with Adobe, revealed several truths that run counter to commonly held beliefs about what is required to successfully implement people-based marketing across the enterprise.
Our research findings, combined with more than 25 years of experience helping clients place their customers at the center of their business strategy, will help you build the case for change by providing you with key data points to support your initiative. Our new report dispels dispel some of the common myths about transformation – misconceptions that can lead marketers down the wrong path by instilling either excess confidence or unnecessary fear.
The Myths of Transformation:
- “We don't need to waste time (and money) on planning. We know what we want to do.”
- “Getting the technology right will be the hardest part.”
- “To make this initiative worthwhile, we need to go big.”
- “It will be simpler to get this done by keeping the team small.”
- “We’re all set. Our executives are aligned with the plan.”
- “We’re a smart group, we can do this ourselves.”
