We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
Loyalty Barometer Infographics

Loyalty Barometer Infographics

How to Build Loyalty Across Generations

Demographic Breakdowns of the 2022 Loyalty Barometer Report

Earlier this year, Merkle launched the 2022 version of its annual Loyalty Barometer Report to better learn how consumers feel about loyalty programs and their experiences with brands.

But as you know, preferences and perceptions can vary drastically from consumer to consumer. That’s why we dove deeper into our research data and evaluated how each of the following generations responded about their loyalty preferences:

  • Gen Z
  • Millennials
  • Gen X
  • Baby Boomers

See all of this data in infographic form for each generation as we highlight what makes the different age groups most loyal, the best ways for brands to interact with them, the main reason they participate in loyalty programs, what they like and don’t like about loyalty and rewards programs, and more.

Download the infographics to learn how your cohorts of customers view their experiences with your brand.