Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But as with any tool or platform, simply adopting a CDP will not magically solve challenges and demonstrate ROI. There’s a lot you need to work out to see its full potential — and it involves your entire organization.

This guide walks you through the critical areas of preparing your organization for CDP success:

This guide will help you:

• Create Multifunctional teams​
• Align teams around a common goal​
• Don’t forget change management​
• Rethink your technology architecture​
• Maintain your channel-specific technology