Making sense of the app-less app revolution

Progressive web apps (PWAs) – applications that combine the best of the web and mobile apps – are revolutionizing the way brands engage with consumers. PWAs load faster than native apps, boost customer loyalty and retention, work offline, and download straight from a webpage, so no need for an app store.

PWA, by nature, is an ideology and not a strictly defined architecture, so no clear, prescriptive, one-size-fits-all approach is available. This leaves many executives and development teams unsure of the way forward or hesitant to adopt.

This ebook will break down what PWAs have to offer, what’s at stake, what their potential is, and why brands need to move in this direction in order to go beyond native apps. It’s time to bring the next generation of customer engagement to the market.

You will learn:

• The three pillars of PWAs
• The benefits and challenges in deploying PWAs
• How PWAs fix app fatigue
• Technical considerations when developing PWAs