When your personalized, on-target offers arrive on customers’ smartphones—or smartwatches, laptop screens, point-of-sale displays—at precisely the moments they’re most ready to consider them, you’re joining them in a conversation that’s critical to the success of your company. The stakes are high, but thanks to the wealth of data you can gather, analyze, and use instantly to inform the dynamic flow of offers, you can hold up your end of the conversation and keep them coming back for more.
In other words, for your conversation to be successful, you need to understand your audience (personalize your message) and be relevant (deliver that message in real-time). Of course, just like some of the conversations you have in the real world, this kind of personalized, real-time communication requires training and practice.
Download our latest white paper, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it — so you can earn their trust and keep them coming back for more.
Key Takeaways
- How to break down internal silos and speak consistently to customers
- Delivering contextually relevant experiences for upsell, cross-sell, loyalty and retention
- Making the transition to real-time personalization
