No marketing campaign exists in a vacuum; interaction with multiple channels and media across various customer engagement points characterize a customer’s actual experience.
As the complexity of the marketing environment evolves, it is imperative for marketers to shift from a campaign-focused to a customer-focused mentality. By putting the customer at the center of data analytics, deeper insights can be driven and a point of competitive differentiation created.
Download our free white paper to explore how a customer-centric marketing analytics dashboard can be used to make more integrated and effective marketing decisions.
Key Takeaways:
- Creating a customer insights platform
- How media can be used to increase the value of existing customers
- Discovering the kind of media that attracts new customers
- How customer interaction with media differs by geography
- How to best leverage a customer insights platform
