Take on the Biggest B2B Marketing Trends of 2021
2020 required many B2B marketers to take big steps forward in their digital transformations. In a complex marketing ecosystem, choosing the right approach, technology, and strategy can be a real challenge. Read Merkle’s ebook for strategic guidance on addressing the biggest B2B marketing trends in 2021. This includes:
- Tactically embracing B2B ecommerce in your CX strategy
- Incorporating the best of virtual events as in-person gatherings reemerge
- Personalizing content at the top of the funnel to support self-serve purchase journeys
- Investing in identity solutions to adapt to the death of the third-party cookie
- Leveraging first-party data to activate new applications of AI
- Integrating B2B loyalty solutions into your entire CX strategy
- Delivering relevancy to a younger group of new B2B decision-makers
