What’s Next? Digital Marketing Predictions for 2022
Episode 28 | Jan. 3, 2022
Episode 28 | Jan. 3, 2022
In this can’t-miss episode, a panel of Merkle experts spoke with Gaia and Andreah to share predictions for what’s to come in digital marketing for 2022. Listen in to hear takes from Matt Mierzejewski, SVP Search Capability Lead; Alexis Sanders, Director of SEO; Ilon Weeldreyer, Director of Performance Media; and Eva Johnson, Senior Director of Marketing.
Predictions in this episode touch on topics like:
- How brands will build an infrastructure for success in SEO.
- The impact of measurement changes on budget allocations in display and paid social.
- How SEM practitioners will rework their account management approach with increased Google automation.
- Impending identity crises for brands adjusting to new customer experience expectations.
Resources:
- Whitepaper: Q3 2021 Digital Marketing Report
- Podcast episode: Supply Chain Woes and How to Pivot in Digital
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Episode Notes
An all-star panel of Merkle experts joined the podcast to discuss their predictions for 2022 and beyond.
Some of the information you’ll hear about includes:
- The impact and role of automation across search.
- The ways that privacy changes will influence measurement, budget allocations, and customer engagement in digital channels.
- The importance of delivering great experiences to customers with the data they provide.
Resources:
- Whitepaper: Q3 2021 Digital Marketing Report
- Podcast episode: Supply Chain Woes and How to Pivot in Digital
