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The New Mindset You Need to Master Google Analytics 4

The New Mindset You Need to Master Google Analytics 4 | Sep. 1, 2022

As Google moves from Google Analytics 360 to Google Analytics 4, what are the key drivers of this change and why? With this update comes a new mindset for marketers and organizations when it comes to how they approach analytics around today’s consumer. In this episode, Jose speaks with Alex Langshur, Merkle’s Global Chief Growth Officer for the Google alliance to learn more.

Other Topics Discussed:

  • Four key changes in GA4
  • How GA4 better helps organization’s marketing efforts
  • How marketers should think about GA4
  • First-party data collection needs to gain insight on customers and prospects

Resources:

Why Everyone Needs a Google Strategy

Merkle GA4 Resources

Inside Job: Making CX Work

This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.

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Episode Details

Host

EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle

Guest

Executive Vice President, Global Google Technology Practice Lead

As Google moves from Google Analytics 360 to Google Analytics 4, comes a new mindset for marketers and organizations when it comes to how they approach analytics around today’s consumer.