The New Mindset You Need to Master Google Analytics 4
The New Mindset You Need to Master Google Analytics 4 | Sep. 1, 2022
The New Mindset You Need to Master Google Analytics 4 | Sep. 1, 2022
As Google moves from Google Analytics 360 to Google Analytics 4, what are the key drivers of this change and why? With this update comes a new mindset for marketers and organizations when it comes to how they approach analytics around today’s consumer. In this episode, Jose speaks with Alex Langshur, Merkle’s Global Chief Growth Officer for the Google alliance to learn more.
Other Topics Discussed:
- Four key changes in GA4
- How GA4 better helps organization’s marketing efforts
- How marketers should think about GA4
- First-party data collection needs to gain insight on customers and prospects
Resources:
Inside Job: Making CX Work
This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between.
Want to know when we post our next episode?
Episode Details
Host
EVP, Vertical Lead, Automobility, Travel, and Entertainment, Merkle
Guest
Executive Vice President, Global Google Technology Practice Lead
As Google moves from Google Analytics 360 to Google Analytics 4, comes a new mindset for marketers and organizations when it comes to how they approach analytics around today’s consumer.
