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Understanding Today’s Market: Telecom

Episode 47 | Sep. 26, 2022

In this episode, Gaia and Andreah are joined by two Merkle experts in telecommunication marketing, Suzy Jackson, Creative Director and Kristina Easter, Senior Director, Creative Strategy. Listen in for insight into this innovative and evolving industry.

Highlights include:

  • What is the telecom product?
  • Which wider market trends are impacting the industry?
  • How can telecom brands sell consumers on the idea of switching carriers?
  • What is the value in looking at loyalty from pre-pay and post-pay perspectives?
  • How are brands providing equity in the space?
  • Where do we draw the line in being responsible marketers, delivering relevant messages to consumers while respecting privacy?

Resources:



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Episode Details

Hosts

Manager, Customer Strategy
SEO Account Manager

Guests

Creative Director, Merkle
Senior Director, Creative Strategy

Episode Notes

Merkle experts Suzy Jackson and Kristina Easter share the basics of marketing for telecommunication clients. Gaia and Andreah chat with the guests about what it’s like to sell a product everyone already has.

Takeaways:

  • Telecommunications has seen significant growth over the last few decades, from the creation of the smartphone and beyond.
  • There’s 120% market penetration for wireless devices in the United States as many consumers have more than one line.
  • Don’t be afraid to explore new ways to market telecom.
  • Stay open, nimble, and creative!


Episode Video