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Understanding Today’s Market: Healthcare

Episode 51 | Nov. 11, 2022

Gaia and Andreah are joined by Trevor Hadick, Director, Performance Media at Merkle, to discuss how the healthcare and pharmaceuticals industry plays into current market challenges and trends.

Highlights include:

  • What is the healthcare “product”?
  • Who is the healthcare customer?
  • Why must healthcare brands measure and connect online and offline components?
  • Where do healthcare and nonprofit brands overlap?
  • How does HIPPA affect healthcare marketers?


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Episode Details


Manager, Customer Strategy
SEO Associate Director


Performance Media Director

Episode Notes

Guest Trevor Hadick shares how marketing for healthcare differs from other verticals. How does handling HIPPA, patients, and providers change marketing strategy?



  • The marketing funnel looks different in healthcare compared to other verticals.
  • With privacy regulations, retargeting is not an option.
  • Because of online and in-person experiences, healthcare marketers don’t have access to customers’ end-to-end digital footprint.
  • Most patients want healthcare professionals to understand their life and cultural background.
  • Don’t be intimidated – even if you haven’t worked within the healthcare vertical before, your experience is valuable.


Episode Video