Understand User Intent with Merkle Matrix
Episode 50 | Nov. 11, 2022
Episode 50 | Nov. 11, 2022
This episode explores user intent and digs into what matters most in moments of search. Gaia and Andreah are joined by Merkle experts Kacie Gaudiose, SEO Content Strategy Lead and Matt Mierzejewski, SVP Search Capability Lead.
Highlights include:
- What is the current state of SEO, SEM, and content strategy?
- How is Merkle approaching user intent to inform content strategy?
- What is Merkle Matrix?
- How does Merkle Matrix identify the deeper meaning behind user data?
- How can marketers put a face to the user behind the search bar?
- Why is it important to understand how Google is responding to users?
Resources:
- Google’s Helpful Content Update for SEO
- How You Can Embrace Paid Search Automation to Maximize Outcomes
- Advanced RSA Optimization and Why It’s Necessary for Search Marketers
- Q3 2022 Customer Engagement Report
- Embracing Ethical AI
- Q4 Performance Media Report
- Unlocking Customer Data: Important Lessons from Ecommerce Innovators
Digital Marketing Musings
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guests
SEO Content Strategy Lead, Merkle
SVP, Search Capability Lead
Episode Notes
Kacie Gaudiose and Matt Mierzejewski share how to approach user intent and content strategy with automation and machine learning, powered by Merkle Matrix.
Takeaways:
- Merkle Matrix takes the limits off the amount of data you can consume, process, and inject into strategies.
- Everyone needs an edge – beat the competition with automation and machine learning.
- Embrace automation – Google and Microsoft are making the rules, so get on board.
- Tools are only as good as the inputs – advertisers must provide rich and clean data to platforms.
- Take time to get measurement right to make automation work – the more data, the better.
Episode Video
