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Understand User Intent with Merkle Matrix

Episode 50 | Nov. 11, 2022

This episode explores user intent and digs into what matters most in moments of search. Gaia and Andreah are joined by Merkle experts Kacie Gaudiose, SEO Content Strategy Lead and Matt Mierzejewski, SVP Search Capability Lead.

Highlights include:

  • What is the current state of SEO, SEM, and content strategy?
  • How is Merkle approaching user intent to inform content strategy?
  • What is Merkle Matrix?
  • How does Merkle Matrix identify the deeper meaning behind user data?
  • How can marketers put a face to the user behind the search bar?
  • Why is it important to understand how Google is responding to users?


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Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details


Manager, Customer Strategy
SEO Associate Director


SEO Content Strategy Lead, Merkle
SVP, Search Capability Lead

Episode Notes

Kacie Gaudiose and Matt Mierzejewski share how to approach user intent and content strategy with automation and machine learning, powered by Merkle Matrix.



  • Merkle Matrix takes the limits off the amount of data you can consume, process, and inject into strategies.
  • Everyone needs an edge – beat the competition with automation and machine learning.
  • Embrace automation – Google and Microsoft are making the rules, so get on board.
  • Tools are only as good as the inputs – advertisers must provide rich and clean data to platforms.
  • Take time to get measurement right to make automation work – the more data, the better.


Episode Video