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Maximizing Email Deliverability

Episode 56 | Feb. 24, 2023

This episode dives into the dos and don’ts of email deliverability. Gaia and Andreah are joined by Merkle’s Tracy Davis, Director of Engineering for Marketing Campaign Platforms, and Philip Nawrocki, Manager of Non-Profit Digital Technology.

Highlights include:

  • What is Apple’s mail privacy protection?
  • How can you make sure your email ends up in the inbox, not spam?
  • Why should you never use image-only emails?
  • How can you practice good data hygiene?
  • Why should you work with your network team?


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Episode Details


Manager, Customer Strategy
SEO Associate Director


Director of Engineering for Marketing Campaign Platforms
Manager - Nonprofit Digital Technology

Episode Notes

Guests Tracy and Phil give us an email deliverability rundown. Listen in to learn what changes you can make today for better email engagement.



  • Keep your list clean!
  • Open rates are no longer reliable (and were never that great anyway).
  • Don’t hide the unsubscribe button.
  • No spammy subject lines.
  • The biggest barrier is data.


Episode Video