Maximizing Email Deliverability
Episode 56 | Feb. 24, 2023
Episode 56 | Feb. 24, 2023
This episode dives into the dos and don’ts of email deliverability. Gaia and Andreah are joined by Merkle’s Tracy Davis, Director of Engineering for Marketing Campaign Platforms, and Philip Nawrocki, Manager of Non-Profit Digital Technology.
Highlights include:
- What is Apple’s mail privacy protection?
- How can you make sure your email ends up in the inbox, not spam?
- Why should you never use image-only emails?
- How can you practice good data hygiene?
- Why should you work with your network team?
Resources:
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
Want to know when we post our next episode?
Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guests
Director of Engineering for Marketing Campaign Platforms
Manager - Nonprofit Digital Technology
Episode Notes
Guests Tracy and Phil give us an email deliverability rundown. Listen in to learn what changes you can make today for better email engagement.
Takeaways:
- Keep your list clean!
- Open rates are no longer reliable (and were never that great anyway).
- Don’t hide the unsubscribe button.
- No spammy subject lines.
- The biggest barrier is data.
Episode Video
