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Leveraging Digital Media for Financial Services

Episode 17 | Aug. 9, 2021

How does digital marketing in the financial services industry differ from other verticals? What unique best practices must marketers apply? Learn how to effectively manage brand reputation, target consumers, and combat competition with paid search, organic search, and paid social. Understand the impact of the pandemic on financial services, along with strategies for moving forward.

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Episode Details


Manager, Customer Strategy
SEO Account Manager

Episode Notes

Digital marketing within the financial services industry requires unique strategies for targeting consumers, complying with legal requirements, managing brand reputation, and more. Gaia and Andreah dive into these best practices with Merkle experts Chris Lawson, senior manager of paid search; Dan Kuzio, senior manager of media; and Libby Knowles, senior specialist of SEO.

Topics of discussion:

  • Differences in advertising between financial services and other verticals
  • Considerations for targeting consumers and combating competition
  • How to manage brand reputation in financial services
  • The pandemic’s effect on the industry


Episode Video