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Identifying Audiences with SEO

Episode 16 | Jul. 26, 2021

How does SEO factor into the conversation about audiences? Find out why using an SEO-first lens helps identify and analyze attributes and behaviors that aren’t possible with paid media. Learn how search behavior provides the insights needed to better understand and develop audiences.

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Episode Details


Manager, Customer Strategy
SEO Account Manager

Episode Notes

The topic of audience identification typically emphasizes paid media conversion. However, looking at SEO data can really be a benefit to solving the puzzle. Gaia and Andreah look at audience development through the SEO-first lens with Merkle guests Kacie Gaudiose, SEO strategy content lead; Jen DeGiovanni, senior director of client strategy; and Evan Nicholson, senior director of digital experience.

Topics of discussion:

  • How to conduct an SEO data analysis
  • The importance of looking at SEO data first
  • Search as a tool for audience intent and performance behavior
  • Applying SEO findings to other channels


Episode Video