How is Inflation Affecting Brand Loyalty?
Episode 38 | May. 20, 2022
Episode 38 | May. 20, 2022
In this episode, Gaia and Andreah talk inflation with Chris Wayman, *promotion, loyalty & messaging business leader at Merkle, and Michela Baxter, a Merkle Commerce & Experience team VP.
Our guests ask the question, why is this inflationary period the perfect time to build value-based bonds with consumers? Listen to find out how inflation is affecting your customers.
Highlights include:
- Which world events are currently affecting inflation?
- How is inflation affecting brand loyalty?
- Why should transparency be a top concern for brands?
- What can your brand be doing to support your customers?
- Why are promotions and loyalty programs important right now?
- How will Web3 and new privacy regulations affect loyalty efforts?
Resources:
- Inflation Resilience Dashboard
- What Marketers Want and How Promotions Can Help
- 7 Reasons CMOs Care About Promotions
- 3 Levels for Reaching Today’s Consumers with Your Messaging Strategy
- Who Eats the Cost of High Food? – NPR (Article mentioned at 7:30)
- Celebrate Plant Earth with New Starbucks Earth Month Game, Odyssey Blend, and Merchandise – Starbucks (Promotion mentioned at 13:25)
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guests
EVP Promotion, Loyalty, Digital Messaging Solutions, Merkle
VP, Practice Development, Merkle
Episode Notes
Merkle’s Chris Wayman and Michela Baxter join Gaia and Andreah to chat about inflation is stressing out your customers, and how loyalty and promotions can help. Listen in to hear from these experts in digital marketing and customer engagement.
Takeaways:
- Inflation is global in nature.
- Consumers want brands to know who they are.
- Without transparency, brands risk seeming out of touch.
- The definition of loyalty is changing.
- Loyalty programs = trust builders.
- Marketers need to bridge messaging across the customer journey.
Episode Video
