Gaming Creative, Part 2
Episode 40 | Jun. 20, 2022
Episode 40 | Jun. 20, 2022
This is part 2 of Gaming Creative, where guests Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line, and Zach Debord, Executive Innovation Director for Isobar U.S., continue to talk with Gaia about the future of storytelling and gaming.
With more than 30 years of experience between them, Dave and Zach explore how artificial intelligence (AI) and personalization with gaming can play into the commerce experience, from digital 3D try-ons to customized commercials.
Get answers to questions like:
- How has the digital customer experience evolved over the last 20 years?
- Why must privacy encryption rise to the challenge of the evolution of data?
- What about product interaction is meaningful to consumers?
- How can gaming allow storytelling to take on a whole new role in CX?
- Why shouldn’t businesses jump into gaming creative with both feet?
Resources:
- Three Reasons Ethical AI Needs to Be On Your Roadmap
- Get to Know Reverse ETL: A Modern Way to Activate Your Customer Data
- Simplifying Data Collection with Adobe Web SDK
- Aligning Data Strategies by Treating Experiences Like Products – The Drum
- Are You Ready for the ‘Digital Genesis’? – Forbes
Listen to Gaming Creative, Part 1 here.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guests
Head of Design & Innovation
Executive Innovation Director for Isobar U.S.
Episode Notes
Guests Dave Meeker and Zach Debord continue to talk about the future of gaming creative. They talk about why the consumer wants a say in their own destiny, what gamified movies might look like, and the balance of risk and reward with brands’ first steps into marketing with Web 3.0.
Takeaways:
- With cookie deprecation ahead, marketers are diving into privacy-safe strategy.
- Brands need to take measured risks when exploring novel cross-channel, data-driven CX.
- Marketers should test conversion experiences beyond the landing page.
- Seek guidance. Dentsu is an innovative leader in gamified marketing, breaking traditional barriers to foster modern creativity.
Episode Video
