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Elevating Your SEO with Digital PR

Episode 26 | Dec. 10, 2021

Digital PR is a newer area of marketing that generates earned online coverage and, through that coverage, links from authoritative websites. Chloe Hutchinson and Ellie Hearn from denstu international’s digital PR team joined Gaia and Andreah to discuss the latest in the field and the benefits of a strong digital PR strategy.

In this episode, you’ll learn:

  • How digital PR can elevate organic search rankings
  • The differences between digital PR, traditional PR, and link building
  • Considerations for what level of digital PR activity makes sense for a given brand


Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

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Episode Details


Manager, Customer Strategy
SEO Associate Director

Episode Notes

dentsu international’s Chloe Hutchinson and Ellie Hearn joined the show to talk about the evolving field of digital PR.

Some of the information you’ll hear about includes:

  • How digital PR differs from traditional PR
  • Ways to determine success of digital PR efforts
  • Why collaboration across digital PR and SEO teams is critical