Direct Mail Goes Digital
Episode 55 | Feb. 17, 2023
Episode 55 | Feb. 17, 2023
In this episode, Gaia and Andreah chat with Matt Bond, Senior VP of Print Production & Global Studio at Merkle, about the future of direct mail.
Highlights include:
- Is direct mail dying?
- What are the benefits and drawbacks of direct mail?
- Why are creative and copy crucial to the direct mail experience?
- How can brands ditch the siloed approach to digital and print engagement?
- What’s the difference between using traditional acquisition tactics and digital printing equipment?
- Why should direct mail be a part of value touchpoints across the entire customer journey?
Resources:
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guest
Senior Director, Print Production
Episode Notes
Guest Matt Bond talks about the evolution of direct mail. The conversation explores the staying power of physical engagement, the cost of USPS posting, and more about how direct mail is going digital.
Takeaways:
- Direct mail creates a tactile experience.
- Younger generations are all for physical brand engagement.
- Direct mail is useful across all verticals, not just retail.
- Brands need to unify their customer outreach across digital and direct mail.
- With the right set up, website interactions can trigger direct mail sends.
- It’s an investment – direct mail costs more but delivers better response rates.
Episode Video
