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Gaming Creative, Part 1

Episode 39 | Jun. 3, 2022

In part 1 of Gaming Creative, Gaia and Andreah interview Dave Meeker, Head of Design & Innovation Practice for Dentsu Creative Service Line and Zach DeBord, Executive Innovation Director for Isobar U.S.

These gaming creative experts help brands navigate the ecosystem of virtual production – building exceptional experiences for clients from virtual breweries to VR music videos.

Listen for a dynamic conversation on the future of reality + virtual content.

Highlights include:

  • How have marketing-based games changed over time?
  • What’s new with commerce and gaming?
  • When is the new wave of immersive technology coming?
  • Why do brands need to know their best channels to invest in?
  • How are games and movie making converging?



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Episode Details


Manager, Customer Strategy
SEO Associate Director


Head of Design & Innovation
Executive Innovation Director for Isobar U.S.

Episode Notes

Guests Dave Meeker and Zach DeBord share their experiences in gaming creative. They talk about how brands can dive into interactive value exchanges and where digital marketing is going with the metaverse and Web 3.0 on the horizon.


  • 80-90% of people casually game.
  • Brands have the power to add value to transactions.
  • Agencies need to focus where they invest their budgets.
  • With more powerful interfaces, brands need to create sequential customer experiences.
  • Storytellers and game makers may have a future together.

Episode Video