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Creating Value with NFTs

Episode 37 | May. 6, 2022

The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.

Listen to learn what a non-fungible token (NFT) is and why they matter.

Highlights include:

  • Why should marketers and brands care about NFTs?
  • What is a smart contract?
  • How do you know how much an NFT is worth?
  • Why should brands use NFTs to reward loyal customers with exclusive opportunities?
  • How can brands use NFTs to bridge their physical and digital presence?



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Episode Details


Manager, Customer Strategy
SEO Associate Director


Global Partnerships, Director
Head of Innovation

Episode Notes

Gaia and Andreah are joined by Mike Liu and Kevin Villatoro of dentsu to talk about how NFTs fit into the metaverse and Web 3.0. With extensive experience, the two guests share how brands can create valuable customer experiences with NFTs.


  • NFTs are the value exchange method of the metaverse.
  • Brands can use NFTs to provide loyal customers with exclusive perks.
  • Go beyond the PR moment and create deeper value to drive sales and conversion.
  • Before jumping in, do your research!

Episode Video