Creating Value with NFTs
Episode 37 | May. 6, 2022
Episode 37 | May. 6, 2022
The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.
Listen to learn what a non-fungible token (NFT) is and why they matter.
Highlights include:
- Why should marketers and brands care about NFTs?
- What is a smart contract?
- How do you know how much an NFT is worth?
- Why should brands use NFTs to reward loyal customers with exclusive opportunities?
- How can brands use NFTs to bridge their physical and digital presence?
Resources:
- NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand
- What the Metaverse Means for B2B Companies – Inc.
- How Will the Metaverse Fortify Customer Journey Analytics? – Advertising Week
- What Do Consumers Think About Personalized Experiences?
- Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 2
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
Want to know when we post our next episode?
Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guests
Global Partnerships, Director
Head of Innovation
Episode Notes
Gaia and Andreah are joined by Mike Liu and Kevin Villatoro of dentsu to talk about how NFTs fit into the metaverse and Web 3.0. With extensive experience, the two guests share how brands can create valuable customer experiences with NFTs.
Takeaways:
- NFTs are the value exchange method of the metaverse.
- Brands can use NFTs to provide loyal customers with exclusive perks.
- Go beyond the PR moment and create deeper value to drive sales and conversion.
- Before jumping in, do your research!
Episode Video
