2021 Q4 Media Trends: Streaming, Apps, and More
Episode 21 | Oct. 4, 2021
Episode 21 | Oct. 4, 2021
As we enter the final quarter of 2021, marketers must monitor the evolving pandemic and how it continues to impact consumer behavior. What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.
In this episode, you’ll learn about:
- A consumer priority reset, with a greater focus on wellness, purpose-driven shopping, and changes in finances
- The upcoming holiday season and what to expect for gifting, shopping, and travel
- The TV streaming wars and new ways for brands to reach their audiences
- Opportunities with apps and the nuances across different age group
Digital Marketing Musings
What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.
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Episode Details
Hosts
Manager, Customer Strategy
SEO Associate Director
Guests
Associate Director, Digital Strategy, Merkle
Director, Media Strategy, Merkle
Episode Notes
As we enter the final quarter of 2021, marketers must monitor the evolving pandemic and how it continues to impact consumer behavior. What do customers care about most right now and how can marketers capitalize on those trends? Andreah and Gaia chat with experts Rachel Monfre and Jennifer Mandeville to discuss digital strategies to adapt to changing consumer needs and expectations.
In this episode, you’ll learn about:
- A consumer priority reset, with a greater focus on wellness and sustainability
- The upcoming holiday season and what to expect for gifting, shopping, and travel
- The TV streaming wars and new ways for brands to reach their audiences
- Opportunities with apps and the nuances across different age groups
Resources:
Report: Q4 2021 Media Insights Report
Webinar: Media Insights Report Q4 2021: Trends and Strategies for the Next Quarter
