We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Digital Marketing Musings

Latest Episode

Strategies for Today’s Market: B2B

In this episode, Gaia and Andreah discuss B2B basics with Merkle experts David Charles, VP, Customer Strategy, and Brent Walter, Sr. Director, Customer Strategy. Listen in for current B2B market challenges and insights.

Highlights include:

  • How do B2C and B2B prospects differ?
  • Why is a 401k a B2B product?
  • When it comes to messaging, how do marketing and sales interplay?
  • How does Merkle approach B2B engagement from a marketing perspective?
  • What are the differences in marketing plans between B2C and B2B?
  • What impact is inflation, privacy changes, policy changes, and supply chain effects having on B2B?

Resources:



Watch this episode

Digital Marketing Musings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

Want to know when we post our next episode?

The Episode Archives

You are showing results for:

Refine Episodes