Articles

Looking for options to hold down brand CPC on Bing Ads? Andy Taylor shares strategies for those programs observing significant increases.

Digital wallets and P2P payments are fast becoming table stakes for banking providers that want to remain relevant with today's digital consumers. But which one should your financial institution offer?

Recent trends in the nonprofit community illuminate the problem of declining donor engagement.

Of course you want to learn from your marketing tests and experiences, but Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.

Ours is an on-the-go, always-on economy, driven by mass adoption of mobile devices that are constantly demanding our time and depleting our attention spans to shorter than that of a goldfish.

Consumers have spoken, and the time is ripe for innovation in loyalty. The secret to improving your brand's rewards program? Data.

As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue