We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.


Latest Articles

You are showing results for:

Refine Articles
August 17, 2022

The Role Of Ethics In The Evolving World Of Marketing AI

The next era of transformation in marketing will be like no other, with technologies like machine learning (ML) and artificial intelligence (AI) playing a more prominent role than ever before. With new technologies come elevated restraints and the need for moral metrics.
Author: Erin Hutchinson
August 16, 2022
Retail Customer Experience

6 characteristics of next-generation loyalty

Product quality and price have long been the two most persuasive factors in consumers' minds when making a purchase. It is still true that they are top of mind for many when buying from a brand, but if they are at the summit of consumer demands, other factors are continuing to climb closer up the mountain.
Author: Pete Stein
July 26, 2022

How to Power Innovation With a Cloud-based Data Framework

Brands have hit a wall when delivering new value from their current customer data. The solution is not a more expensive investment but a more expansive approach. Ankur Jain, global cloud practice lead, Merkle, shares a future-forward framework to provide greater command of customer data.
Author: Ankur Jain
July 08, 2022
Fast Company

Star Wars-inspired tips for launching your career into hyperdrive

No matter your passion or industry, starting your career or making a change does not have to feel like journeying through a galaxy far, far away. Technology, connection, and employment may have evolved over the years, but a few tips inspired by Star Wars hold true when it comes to launching your career into hyperdrive.
Author: Valerie Vacante
July 05, 2022
Total Retail

How Retail Media Network Success is Changing the Brand-Retailer Relationship

Brands and retailers have a long history of working together, but the advent of retail media networks (RMNs) is changing the retailer-brand relationship in many ways, including how brands fund their investments in retail. The clear-cut lines between budgets are now blurred, with RMN benefits justifying funds from different areas across the brand organization.
Author: Joe Hammond
June 23, 2022
Advertising Week

How Brands Can Transform Their Measurement Framework to Drive Organizational Change

Accurate and actionable marketing measurement is always contingent on establishing and aligning on a holistic measurement strategy. Organizations planning ahead of the curve are rapidly rethinking their own measurement frameworks to ensure they accommodate industry shifts. Failure to adapt a measurement strategy limits leaders’ vision and, by extension, the success of their business.
Author: Shirli Zelcer
June 15, 2022
NonProfit PRO

3 Steps to Shape Nonprofit Constituent Relationships in the New Age of Experience

Consumers today are looking for authentic, personal experiences with the brands with which they do business. While nonprofits acknowledge the importance of personalizing their constituents’ experiences, they lag the commercial market in delivery, historically relying on constituents’ emotional connections to their missions to acquire and retain them.