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January 17, 2022
Martech Series

Three Factors that Influenced Q3 2021 Digital Marketing Performance

Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across search, programmatic, paid social, and Amazon. To understand how these underlying factors translated into actual numbers, let’s explore each trend in more depth.
Author: Melissa Reilly
January 14, 2022
Media Post

Why Are Marketers Studying Anti-Spam Content?

New year, same inbox? This one starts with millions of online shoppers noticing a significant uptick in phishing scams around the holiday season, as well as interest among marketers about consumers potentially deleting marketing emails altogether.
Author: Michael McLaren
January 13, 2022
Toolbox Marketing

How To Raise the CX Bar by Strategically Collecting and Operationalizing Data

Today, brands must strategize and organize the data they collect and plan how they will use it within their marketing program. New mindsets must be grasped for more calculated data collection. How should brands operationalize the right data to power the world-class experiences that customers expect? Lee Fitzhugh, data management capability lead, Merkle EMEA, answers it.
Author: Lee Fitzhugh
January 07, 2022
Ad Exchange

CDPs Can Disrupt The B2B Space – Here’s How

Going into 2022, we’re going to see a lot of B2B marketers contemplating whether – and how – a CDP might fit into their tech stack. Therein lies the potential for significant disruption.