Articles

Location, location, location. This week’s trending intent-data topics are all about -- you guessed it -- location-based marketing. It also happens to be the intent topic with the biggest gap in interest among brands and agencies, as measured by Bombora Company Surge.

Customer data platforms (CDP) can offer several benefits to companies. They can simplify the setup required to build a unified customer view across the organization and help marketers access data in real-time and operationalize it. But what does a successful CDP implementation actually look like, and what does it require? She discusses this in this article.

I am a believer in the power of stories. On a human level, stories lead to empathy. If we acknowledge that all of our unique stories are worth telling and being listened to, we take the first step toward understanding each other. The same holds true for brands.

Master the balancing act of trusting Google's automation while maintaining needed control

The best ideas come when you’re jamming and collaborating with an ever-changing diverse group of people.

We all like to think big. It’s energizing to think about customer experience transformation and what that could possibly mean for a business. This ambition feels big and can overwhelm and even undermine an organization’s commitment to a customer-centric vision.

Marketers must be ready to shift alongside evolving consumer habits, tech and economics, writes Merkle's Jennifer Mandeville.

Mention the word gamification to a marketer and points, badges, and leaderboards undoubtedly come to mind. But the most engaging gamified experiences don’t come from adding a single mechanic, like a badge, to an approach. Gamified experiences are most successful when you can tap into a core emotion that motivates intrinsic engagement.