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July 05, 2022
Total Retail

How Retail Media Network Success is Changing the Brand-Retailer Relationship

Brands and retailers have a long history of working together, but the advent of retail media networks (RMNs) is changing the retailer-brand relationship in many ways, including how brands fund their investments in retail. The clear-cut lines between budgets are now blurred, with RMN benefits justifying funds from different areas across the brand organization.
Author: Joe Hammond
June 23, 2022
Advertising Week

How Brands Can Transform Their Measurement Framework to Drive Organizational Change

Accurate and actionable marketing measurement is always contingent on establishing and aligning on a holistic measurement strategy. Organizations planning ahead of the curve are rapidly rethinking their own measurement frameworks to ensure they accommodate industry shifts. Failure to adapt a measurement strategy limits leaders’ vision and, by extension, the success of their business.
Author: Shirli Zelcer
June 15, 2022
NonProfit PRO

3 Steps to Shape Nonprofit Constituent Relationships in the New Age of Experience

Consumers today are looking for authentic, personal experiences with the brands with which they do business. While nonprofits acknowledge the importance of personalizing their constituents’ experiences, they lag the commercial market in delivery, historically relying on constituents’ emotional connections to their missions to acquire and retain them.
June 08, 2022

Are You Ready For The 'Digital Genesis'?

I feel that we are at the edge of the epiphany of a digital genesis, like right before the ancient Exodus and Renaissance. Socially and environmentally, there are great sustainability challenges to solve for. The clock is ticking, and we need to respond to the sustainability agenda more seriously beyond CSR (corporate social responsibility) lip service.
Author: Rachel Ooi
June 01, 2022
The Drum

Aligning Data Strategies By Treating Experiences Like Products

Products often dictate the direction that brands take on many aspects of their business, including their data strategies. The entire organization is typically aligned on selling products to increase revenue, but, in 2022, customers are looking beyond the products. They are bringing their entire experience into play when making purchasing decisions.
Author: Matt Naeger
May 26, 2022

Gaining Data Governance Flexibility in the Cloud

Storing your company data in the cloud can not only be empowering but also a breath of fresh air for your organization. It enables you to quickly pivot where other non-cloud organizations must zig and zag, allowing you to be proactive. Blake DeLuca, senior manager of cloud innovation product at Merkle, explores how organizations can gain and manage flexibility in their cloud data governance.
Author: Blake DeLuca
Topics: Data SolutionsMarketing Database & Data Management