Articles

As we look back at 2022, we can't help but feel an aura of uncertainty while endless predictions continue about the economic climate. Retailers, however, still need to focus on two key themes: engaging their customers and advancing their approach. With that in mind, now is the time to invest in data and make sure every interaction with customers is a positive experience.

Today’s customer experience economy requires a renewed vision for data, a modified definition of value and a fresh approach to innovation. The past few years have driven cosmic shifts in the ways people behave, which has added to the complexity of understanding consumer needs and motivations.

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn't purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes.

According to Bombora Company Surge, during the past 90 days, interest in marketing strategy and digital strategy increased more than any single marketing topic across business services, construction, and manufacturing. If I were a technology vendor, advertiser, or marketing agency that has strategy credentials in those verticals, I'd point my business development folks to those CMOs.

Brands and companies have shifted from a product-centric to a customer-centric approach. Their focus is to deliver meaningful and relevant experiences to their customers. The more impactful the experiences, the higher the chances of a customer choosing the brand in question over others. It boosts customer loyalty and in turn, overall revenue.

During this time of economic uncertainty, many organizations are renewing their focus on higher-value donors to generate revenue and build relationships that will keep them engaged with their mission.

With consumers watching and holding brands more accountable than ever before, understanding your consumers and targeting them effectively is key, but unchecked AI models will do more harm than good…

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.