Articles

Brands and agencies don’t always agree, but this week they appear to be on the same page about “ad fraud," the No. 1 trending topic among both groups, as measured by Bombora Company Surge.

Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up.

This week’s intent data suggests marketers are looking to implement “roadblocking” in their advertising efforts. A tactic often used for gaining attention and engagement, the term describes what happens when all placements on a particular website or page are “roadblocked” with the same creative, taking over all ad sizes at once.

It’s no surprise that marketing has changed a lot in the past decade. You and I, we’re consumers, and I’m sure we can agree that the way we engage with brands today is vastly different from how we interacted a decade ago.

Marketers have been looking to level up their efforts as of late, as evidenced by topics like “modern marketing” and “advertising solutions” being among the most-consumed topics last week across brands and agencies, respectively, according to Bombora Company Surge.

For businesses large and small, 2022 will become the breakthrough year when sales registers grasp the impact of social media. By year’s end, we will better understand social shoppers and the role brands can play in terms of selling, branding, and marketing.

Every year, nonprofit marketers focus on the sprint that is year-end fundraising from Giving Tuesday through the end of the year. And every year, we say this feels like it’s all happening sooner — and it actually is

Over the past few years, marketing has become the primary user and owner of customer experience technologies, taking the reins from its IT counterpart. Forward-thinking marketing teams are creating quick solutions to meet the needs of today’s fast-moving and ever-changing consumers.