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January 12, 2023
Retail Today

Innovation amidst Uncertainty: Engaging Connected Consumers

As we look back at 2022, we can't help but feel an aura of uncertainty while endless predictions continue about the economic climate. Retailers, however, still need to focus on two key themes: engaging their customers and advancing their approach. With that in mind, now is the time to invest in data and make sure every interaction with customers is a positive experience.
Author: David Kepets
Topics: Customer Strategy
December 30, 2022
Total Retail

Just Like F1, Social Commerce Needs Precision and Speed

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn't purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes.
Author: Nick Verlaney
December 20, 2022

Let’s Extend the Season of Togetherness into 2023 Planning

According to Bombora Company Surge, during the past 90 days, interest in marketing strategy and digital strategy increased more than any single marketing topic across business services, construction, and manufacturing. If I were a technology vendor, advertiser, or marketing agency that has strategy credentials in those verticals, I'd point my business development folks to those CMOs.
Author: Malcolm Friedberg
Topics: B2B
December 07, 2022

With a Potential Recession Looming, Brands Want More Data

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.
Author: Malcolm Friedberg
Topics: B2B