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September 21, 2022
Total Retail

The 5th 'P' of Marketing

Historically, marketers have relied on the 4 Ps — Product, Price, Place and Promotion — to inform their marketing strategies. These foundational components help companies satisfy the dynamic wants and needs of the consumer, while also meeting the demands of the business.
Author: Lisa Katz | Matthew A. Regan
September 19, 2022
Aithority

Data Management Challenges to Avoid upon Data Ingestion

With more than 2.5 quintillion bytes of new data generated every day, it’s no wonder US martech decision makers cite customer data integration and customer data unification as the most valuable technology capabilities to achieving their marketing priorities. But managing that data and ensuring its quality can be even more of a challenge.
Author: Blake DeLuca
September 09, 2022
The Drum

5 Steps to Secure Budget for CX Improvements

In this article, Mariana Thygesen, Director of Customer Strategy at Merkle, discusses the keys to a successful implementation of customer experience enhancements for leaders looking to implement a new CX function within their organization.
Author: Mariana Thygesen
August 26, 2022
The Drum

Get the Most Value Out of Your CDP

Customer Data Platforms (CDPs) grant easy access to centralized customer data that enables marketers to identify and segment customers for better and more relevant brand experiences.
Author: Lindsey Daley
August 25, 2022
Technology Advice

Maximize Machine Learning With Google Analytics 4

Google Analytics 4 (GA4) represents a major step forward for the Google Analytics platform in a variety of ways. As a result, GA4 now offers several key ML-based features, which marketing teams can take advantage of to optimize business performance.
Author: Nick Iyengar