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March 07, 2023

How AI Can Help Scale Next Best Action

AI’s use in marketing will continue to skyrocket in the years to come. With the wave of hype surrounding the release of OpenAI’s ChatGPT, many marketers are thinking through how to best utilize it. Learn how it can help serve the next best action to customers from Allister Rebeiro, vice president of customer strategy at Merkle.
Author: Allister Rebeiro
Topics: Customer Strategy
February 10, 2023

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings

Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate themselves, it is critical for today’s brands to create programs that go beyond transactions and create emotional loyalty across all customer touchpoints.
Author: David Adler
Topics: Promotions & Customer Loyalty Solutions
January 31, 2023
The Drum

Innovation without compromise: 5 ways to future-proof your CX strategy

The stakes are high for today’s brands. They must contend with the usual modern challenges: competition, fickle and fragmented audiences, digital transformation, prodigious amounts of data, and privacy regulations – all while absorbing the shock of the past three years. There’s, quite simply, more of everything, and much to plan for, and targets keep moving.
Author: Matt Naeger
Topics: Customer Strategy
January 19, 2023
The Drum

Make the Most of AI in Marketing with This Golden Rule

ChatGPT, Lensa, DALL E-2: The last few months have highlighted the advances in AI capabilities for immediate, tangible products. It’s no longer theoretical in application. AI is now able to deliver some of marketing’s greatest desires – writing unique content, monitoring customer activity, and reducing the workloads of marketers and account staff everywhere.
Author: Kayla Wolf
Topics: Tech
January 18, 2023

CSR: Creating value through partnerships

A business is like a thriving unit, akin to a family, but at a much larger scale. Just as it is the responsibility of people to give back to the society, businesses partake in equal responsibility to give back to the community. Businesses have the power to influence the economy, environment, and society.
Author: Joel Gonsalves