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April 21, 2022
Total Retail

Retail Media Networks: The World Beyond Amazon

How can CPGs benefit from working with other RMNs? How can retailers build a RMN to compete with Amazon and deliver value to CPGs? Merkle’s research from fall 2021 uncovered key insights about how RMNs can create value for CPGs and build lasting partnerships.
Author: Megan Cameron
March 29, 2022
Forbes

It’s A No-Blink Moment For Today’s B2B Marketers

B2B marketers: Now is not the time to rest! I know it’s been a long and challenging couple of years—full of disruption, adaptation and rapid evolution. I am sure everyone is feeling the fatigue of the last few years, but we just cannot afford to take our foot off the gas. The pivots you make today are the ones that are going to set the stage for your success for years to come.
Author: Michael McLaren
March 17, 2022
Advertising Week

How Will the Metaverse Fortify Customer Journey Analytics?

Growing metaverse and Web3 aims to take over conventional marketing methods. In the contemporary age of high technology, brands and marketers are constantly evolving. The rise in blockchain use has created a new consumer space called “metaverse.”
Author: Michael Watts
In Our Company