Articles

AI’s use in marketing will continue to skyrocket in the years to come. With the wave of hype surrounding the release of OpenAI’s ChatGPT, many marketers are thinking through how to best utilize it. Learn how it can help serve the next best action to customers from Allister Rebeiro, vice president of customer strategy at Merkle.

This long list reminds me one of Albert Einstein’s commons statements, “Genius is making complex ideas simple…” and causes me to consider and pause for a moment, ‘if brand experience were simplified what would that look like?’ The short list would simply include brand ‘vibe’ and ‘ease’ under the dome of brand experience.

Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate themselves, it is critical for today’s brands to create programs that go beyond transactions and create emotional loyalty across all customer touchpoints.

Here are five pieces of advice for leaders planning the design and launch of their own marketplace. Follow this advice to take advantage of everything your marketplace can provide your business.

No matter which combination of solutions businesses choose for data, identity and audience management, there are several foundational concepts to consider to maximize investments and ensure long-term success.

The stakes are high for today’s brands. They must contend with the usual modern challenges: competition, fickle and fragmented audiences, digital transformation, prodigious amounts of data, and privacy regulations – all while absorbing the shock of the past three years. There’s, quite simply, more of everything, and much to plan for, and targets keep moving.

ChatGPT, Lensa, DALL E-2: The last few months have highlighted the advances in AI capabilities for immediate, tangible products. It’s no longer theoretical in application. AI is now able to deliver some of marketing’s greatest desires – writing unique content, monitoring customer activity, and reducing the workloads of marketers and account staff everywhere.

A business is like a thriving unit, akin to a family, but at a much larger scale. Just as it is the responsibility of people to give back to the society, businesses partake in equal responsibility to give back to the community. Businesses have the power to influence the economy, environment, and society.