March 07, 2023
How AI Can Help Scale Next Best Action
AI’s use in marketing will continue to skyrocket in the years to come. With the wave of hype surrounding the release of OpenAI’s ChatGPT, many marketers are thinking through how to best utilize it. Learn how it can help serve the next best action to customers from Allister Rebeiro, vice president of customer strategy at Merkle.
Topics: Customer Strategy