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May 26, 2022
The Drum

3 ways consumer goods brands can avoid 'commoditization'

What does it mean to be a consumer goods brand today? Formerly reliant on brick-and-mortar stores before 2020, the industry pivoted heavily to online channels during the Covid-19 pandemic. Now, it's navigating a middle ground in flux. John Stauffer, managing director of strategic planning at Merkle, looks at how brands can avoid being mere commodities in this environment.
Author: John Stauffer
May 09, 2022
Advertising Week

An Introduction to Blockchain, the Future of Web 3.0 Marketing

Today’s internet (Web 2.0) eliminated the physical characteristics of multidimensional communications, information, and transactions. This gave way to social media, ecommerce, and knowledge platforms, allowing us to enjoy peer-to-peer interactions on a global scale, all achieved by proprietary third-party networks.
Author: Justin Wolf
April 29, 2022

4 Steps to Build a Powerful Donor Engagement Scorecard

Today it’s not enough to simply have a great product or mission, great organizations must be intentional in creating a positive customer experience. Customer experience is how customers perceive their interactions with your organization, which greatly influences their loyalty and likelihood to recommend or evangelize the organization.
Author: Jackie Conrad
April 26, 2022
Women in Retail

Build, Buy or Partner: How to Grow Your Retail Media Network

Any retail media network (RMN) looking to scale must establish capabilities in sales, audience strategy, media activation, and reporting and insights. There’s no one-size-fits-all approach for doing that, leaving many RMN teams wondering when to build their own tools or tech, when to buy pre-existing capabilities, and when to work with a partner.
Author: Britt Polihronis
April 26, 2022

Bringing the B2B Customer Experience to Life

Understanding which type of customer experience (CX) resonates most effectively with B2B customers is important, but it’s only part of the equation. Once a business knows what type of experience it wants to deliver, it must address the practicality of how to bring that experience to life. Based on Merkle’s research, here’s where B2B organizations can start.
Author: Matthew Powell
In Our Company