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October 28, 2022

The Role of Account-based Marketing in Financial Tech

Account-based marketing (ABM) has become a crucial tool for the financial technology (fintech) industry. Fintech companies have taken the financial world by storm, gaining leaps and bounds of market share with their digital-first ease of use and innovation, discusses Phil Marsalona, senior director of technology strategy at Merkle.
Author: Phil Marsalona
Topics: Financial Services | Tech
October 14, 2022

It’s Not Too Early to Get Excited About Web3 and the Metaverse

Buzz around the next iteration of the internet (Web3), decentralization, and the Metaverse can be very polarizing as well as loaded with speculation, making it difficult to see through the hype and understand their value. However, the foundational technologies have been going through a long incubation period, and many Metaverse behaviors already exist today.
Author: Julian Marchiaro
Topics: Tech | Marketing Technology
October 06, 2022

Key Emerging B2B Technology Trends To Support ABM in 2023

As new methodologies evolve in B2B marketing and ABM to solve its unique challenges, new tech platforms emerge to help organize and implement strategic efforts. Carolyn Barrs, consultant, Merkle Technology Strategy, discusses some trends influencing B2B martech, a few emerging technologies, and the criteria to evaluate ABM platform vendors in 2023.
Author: Carolyn Barrs
Topics: B2B | Marketing Technology
October 03, 2022

Abolish Silos and Champion Creativity as Your Guiding Force

At first blush, this might seem like a major challenge to the traditional agency model, where media and creative are housed separately and often only communicate when creative is trafficked for activation. Upon closer examination, it offers agencies a unique opportunity to rethink their own siloes and champion creativity as a guiding force over every discipline.
Author: Shoshana Winter
Topics: Performance Creative