When launching or trying to scale their media networks, retailers often neglect to build strategic marketing and communication plans to drive sales and growth. As a result, they're losing opportunities to attract more brands, rise as a thought leader, and scale as a network.

A marketing communications team (or agency) plays an essential part in amplifying a retail media network’s (RMN) sales teams and educating prospects on why they should invest in their RMN over a competitor’s.