We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×
2022-12-05
Authors
8020
35366
Article Type
Employee-Authored
Wide
On
Wide Image
Show Share Links
Off
Enable Dentsu Promotion
Off
Dentsu Logo Type
Light
Search Exclude
No
Article Teaser

In today’s economy, companies must be able to respond in real-time to provide personalized experiences. However, if experiences are not informed by the most recent customer activity, real-time activation will not likely achieve optimal results. Here, Ankur Jain, Global Cloud Practice Lead at Merkle and Sandeep Sachdeva, SVP – Head of Data Platforms Merkle, share what speed in marketing looks like and how to achieve responsiveness in real time. 

Publication
Spiceworks