In today’s economy, companies must be able to respond in real-time to provide personalized experiences. However, if experiences are not informed by the most recent customer activity, real-time activation will not likely achieve optimal results. Here, Ankur Jain, Global Cloud Practice Lead at Merkle and Sandeep Sachdeva, SVP – Head of Data Platforms Merkle, share what speed in marketing looks like and how to achieve responsiveness in real time.