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2022-11-14
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Article Teaser

Fast forward 30 years and our hunger for new content pales in comparison to the content needs that audiences have put on brands today. The fact is that 485 minutes per day are spent consuming digital media. That’s over 8 hours of content consumption per person, per day.1 Accelerated by the pandemic, most brands now find themselves scrambling to find a total solution to their content crisis. But brands can’t solve for this challenge by simply producing more content or managing more creators or agencies. Instead, brands need to understand that content is far more than just scale – it’s also about velocity. This consideration for trajectory, combined with scale, leads us to the concept of content velocity.

Publication
AW360