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How Marketers Can Fully Leverage the Power of Video

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With a Potential Recession Looming, Brands Want More Data

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.
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How To Achieve Real-Time Responsiveness in Marketing

In today’s economy, companies must be able to respond in real-time to provide personalized experiences. However, if experiences are not informed by the most recent customer activity, real-time activation will not likely achieve optimal results.
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Challenging Market Forces Meet Rising Consumer Expectations

If the chaos of the past few years has taught us anything, it’s the value of investing in our physical and mental wellness. But today’s universally higher prices have now caused households to shift that focus to their financial wellness.