Working in collaboration with Starbucks, Nifty Gateway and Polygon, Merkle is helping to bridge Web2 and Web3 loyalty experiences with the launch of the Starbucks Odyssey Beta experience on December 8.

With consumers watching and holding brands more accountable than ever before, understanding your consumers and targeting them effectively is key, but unchecked AI models will do more harm than good…

The economy has been flirting with a full-blown recession for months, a fear that continues to influence business decision-makers. While the obvious signs, such as hiring freezes and employment stats, get splashed across the media, other indicators are more subtle, and potentially more helpful.

In today’s economy, companies must be able to respond in real-time to provide personalized experiences. However, if experiences are not informed by the most recent customer activity, real-time activation will not likely achieve optimal results.

We're honored to be MediaPost's Search/Performance Marketing Agency of the Year! Read the top three search trends we're thinking about to help plan for 2023.

On the heels of the holiday, Merkle’s client delivery teams shared the top trends they noticed around Black Friday and Cyber Monday this year.

If the chaos of the past few years has taught us anything, it’s the value of investing in our physical and mental wellness. But today’s universally higher prices have now caused households to shift that focus to their financial wellness.

Paid search is especially valuable in times of uncertainty. Learn what B2B marketers should be thinking about as they plan for 2023.