Adweek Commerce Week happened last week. Read the perspectives that brands, retailers, and partners shared on the rapidly evolving retail media space.

If you’re looking to fill any gaps in your Q4 planning, there is still time to launch a chance-to-win promotion for the holidays that will help you drive excitement and purchase, utilize any extra or leftover budget, and collect zero- and first-party data to learn more about customers.

Why Everyone Needs a Google Strategy

Brands have hit a wall when delivering new value from their current customer data. The solution is not a more expensive investment but a more expansive approach. Ankur Jain, global cloud practice lead, Merkle, shares a future-forward framework to provide greater command of customer data.

To inspire you, our creative studio based in Dallas, Texas got together to share their unique methods for giving their creative batteries a nice jolt. Spoiler alert – most of them require getting away from the computer and doing something else.

If you’re going to create winning customer experiences for global brands, then be a team player, enthusiast, and leader. It’s not enough to know your role, deadlines, and deliverables. Everyone on the team needs regular access to the playbook and the freedom to question and contribute.