Harnessing the power of personalization brings proven benefits across a spectrum of business outcomes and objectives. Let's look at some of the key benefits.

Inflation is impacting consumers across the US. Learn three marketing strategies for insurance brands to create better experiences for those most heavily impacted.

Five ways to close the gap between data and experiences

Adweek Commerce Week happened last week. Read the perspectives that brands, retailers, and partners shared on the rapidly evolving retail media space.

If you’re looking to fill any gaps in your Q4 planning, there is still time to launch a chance-to-win promotion for the holidays that will help you drive excitement and purchase, utilize any extra or leftover budget, and collect zero- and first-party data to learn more about customers.

Why Everyone Needs a Google Strategy

Brands have hit a wall when delivering new value from their current customer data. The solution is not a more expensive investment but a more expansive approach. Ankur Jain, global cloud practice lead, Merkle, shares a future-forward framework to provide greater command of customer data.