MERKLE 2021 GLOBAL EXECUTIVE SUMMIT

Stay updated for Summit 2022

This year’s Summit focused on the formula for customer experience transformation by guiding attendees through building organizational capabilities and data platforms, maximizing return on transformation initiatives, and providing a blueprint for how to develop, manage, and deliver on a customer-centric approach. It all came together in two days of inspiring sessions from industry experts and top brands sharing how they are transforming the customer journey.

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2020 Merkle Executive Summit Theme: Entering the Identity Revolution

2021 Customer Experience Imperatives

The 2021 CX Imperatives Book Cover

This year’s Imperatives take you beyond the marketing bubble, where the total customer experience is achieved by connecting experiences across marketing, sales, commerce, and service. It all hinges on achieving both data transformation and digital transformation — and ultimately, how your organization adapts to customer obsession.

 

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