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Brands Turn to Trendjacking as Swatch-OMEGA's CX Fails to Land with Product Shortages
Sanchit Mendiratta, Managing Director of Merkle Singapore, CXM Group, dentsu Singapore, shares his thoughts with MARKETING-INTERACTIVE on the customer experience (CX) of Swatch-OMEGA's MoonSwatch launch.
Resolve The ‘Solow Paradox’ To Drive Your Business Growth Through The Right Use Of Data & Analytics
Opinion – We are at risk of falling into the Solow Paradox.
AdTech & MarTech 101: Don’t Build A Maginot Line
In my earlier blog, The Synchronicity Between Business & Data Analytics, I looked at the need for businesses to evaluate the Who, Why and What of Data Analytics to prevent them from falling into the Solow Paradox.
How Adobe Drove Its Transformation Via DDOM To Reach Cloud 9!
What does the concept of being a “data-driven organization” really mean? A data-driven organization identifies the insights it needs data to inform, effectively manages that data and empowers its team to use the data.
7 Ways To Rekindle Mobile App Engagement For Your Brand
Marketing is a very interesting field where we face numerous challenges in the market while trying to build solutions to overcome these challenges. Just like COVID-19, mobile app marketing did not have its vaccine ready.
Digital Transformation Part 3: Making the Plan a Reality
In part one and part two of the Digital Transformation series, we talked about the Head and Heart of digital transformation.
Digital Transformation Part 2: Change Is Hard. How Can We Address Transformation Fatigue?
In part one of the Digital Transformation series, we talked about the 'Head', which is the vision.
Digital Transformation Part 1: What Are We Transforming Into? – Defining The North Star Of Digital Transformation
In the first part of the digital transformation series, we aim to bridge the widening gap between digital transformation ambition and execution thereby making this jargon-heavy world a bit more real and tangible.
