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Invest in what's right for your organisation

Marketers often get excited about the latest MarTech in the market and regard technologies such as Customer Data Platforms (CDPs), CRMs, marketing automation, and other platforms necessary to enable data-driven digital marketing.
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Unlocking Personalized Customer Experience with Data

Everyone knows that data is worth more than gold, especially in the digital age. So, basically, someone, somewhere, somehow must surely do something about that data point. However, asking Marketers what that “something” or what that data monetization strategy is will usually stump the best of them.