Customer Experience (CX) has become key in today’s digital landscape and brands are putting their customers first and at the foundation of any digital transformation efforts. What is Precision Marketing?
With brands vying for marketing dollars, consumers are now spoilt for choices. Take a consumer who wants to join a gym for instance. With multiple gyms available, the user will have a number of unanswered questions: Does the gym have any offers for newcomers? What kind of services do they offer?
Today, we marketers are going to talk about the S-word. Bandied around so often that we’ve become almost immune to its potential, it is nevertheless where every CMO must begin with if they are to maximize business impact and elevate their role.
Most of us never saw it coming. But as in the case of most doomed relationships, the end was inevitable.Google announced that they are making third-party cookies “obsolete” in 2023. This means that marketers have to make adjustments in a digital marketing world that will be very different.
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