The Agency of the Year 2022 saw a new champion in Merkle, as it was crowned “Overall Agency of the Year”, at a physical dinner gala at Shangri-La Singapore.

Marketing can be done right if the client and the agency work well together. Collaborating with the right agency can help clients achieve their marketing objectives, but communication is essential, as with all good relationships.

#IAmMerkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This time, we spoke to Emily Han, Chief Client Officer of Merkle Singapore, who is celebrating her third work anniversary with us!

“Float like a butterfly, sting like a bee. Your hands can’t hit what your eyes can’t see”, boxer Muhammad Ali once said.

Customer Experience (CX) has become key in today’s digital landscape and brands are putting their customers first and at the foundation of any digital transformation efforts. What is Precision Marketing?

Every single digital practice is intertwined in one way or another. If you dig a little deeper, you’re sure to find aspects of each practice that informs the other to perform better.