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May 27, 2021
MediaPost

Marketers Zero In On 'Price Sensitivity,' 'Attention,' And - Yes - Even 'Radio'

With the increase of online shopping and digital self-service portals, price sensitivity and, more recently, price optimization have become relevant topics among companies tweaking (or in some cases overhauling) their pricing strategy as ecommerce, B2B, B2C, and brick-and-mortar brands alike navigate the impact of the coronavirus on their business.
May 20, 2021
MediaPost

Brands, Agencies Look To Programmatic, Billboards, 'Advertising Solutions'

With the push and pull of various internal and external factors at play, we believe 2021 will be a banner year. The unexpected resiliency of the digital ad market, coupled with the pent-up demand for traditional advertising, will force marketers the world over to adapt and transform quickly.