Articles

The events of 2020 forced retail marketers to take a hard look in the mirror and come to terms with the state of customer relationships and especially brand loyalty. For some, especially those that quickly adapted service and delivery models, loyalty was a hero that allowed the customer-brand relationship to endure through significant change.

The 2020-21 school year was a mix of experiences and emotions for students, parents and educators alike as the U.S. adjusted to virtual learning, homeschooling and zoom classrooms. This article outlines trends that we expect to see in BTS shopping for the 2021-22 academic year, with areas that marketers should focus on in Q2-Q3 to stand out in this space.

Direct mail fundraisers, this blog post is dedicated to you, with what you might consider a novel goal: to encourage you to become champions of your organization’s digital infrastructure.

At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy Protection feature. Although it’s too early to say how broad the ramifications of this announcement will be, there will likely be a significant impact to email-specific metrics.

As people emerge from the pandemic and travel begins to fully take off, digital out-of-home can take the benefits of traditional OOH even further through improved metrics and better targeting.

Cloud technology offers brands a wealth of platforms and services to support their marketing efforts. In this article, Kyle Hirsch discusses how as marketing methods become more advanced, retailers can leverage the cloud to provide experiences that reinforce their story and exceed the expectations of their customers.

In this week's column, Michael McLaren reveals an interesting disconnect between brands and agencies when it comes to “customer segmentation.”

Search engines continue to release new tools and capabilities that allow marketers to use more automation than ever before. With automation leveling the playing field, marketers need to find new ways to use their proprietary business intelligence to keep an edge over their competitors in search.