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June 30, 2021
Multichannel Merchant

With Brand Loyalty, Emotion-Based Strategies Are the Future

The events of 2020 forced retail marketers to take a hard look in the mirror and come to terms with the state of customer relationships and especially brand loyalty. For some, especially those that quickly adapted service and delivery models, loyalty was a hero that allowed the customer-brand relationship to endure through significant change.
Author: Michela Baxter
June 28, 2021
Retail Touchpoints

School Re-Openings Driving a Mix of Back-to-School Shopping Priorities Between Students and Parents, Offering Opportunities for Marketers

The 2020-21 school year was a mix of experiences and emotions for students, parents and educators alike as the U.S. adjusted to virtual learning, homeschooling and zoom classrooms. This article outlines trends that we expect to see in BTS shopping for the 2021-22 academic year, with areas that marketers should focus on in Q2-Q3 to stand out in this space.
Author: Gaia Read
June 21, 2021

Apple’s Privacy Change to Email – And How Marketers Should Respond

At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy Protection feature. Although it’s too early to say how broad the ramifications of this announcement will be, there will likely be a significant impact to email-specific metrics.
Author: Kerri Driscoll
June 14, 2021

3 Ways Retailers Can Leverage the Cloud To Provide Rich Brand Experiences

Cloud technology offers brands a wealth of platforms and services to support their marketing efforts. In this article, Kyle Hirsch discusses how as marketing methods become more advanced, retailers can leverage the cloud to provide experiences that reinforce their story and exceed the expectations of their customers.
Author: Kyle Hirsch