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Utilizing CDPs To Deliver Better Experiences

Original Presentation Date

Aug 24, 2021

Key Takeaways

In this webinar, attendees will learn:

  • How Albertsons was able to create triggered and automated customer journeys across touch points
  • Centralizing and curating customer audiences for enterprise use
  • Expanded reach capabilities through additional activation channels
  • How to leverage tools to stand up business use cases faster

Detailed Overview

To drive marketing forward, many companies are using CDPs as centralized audience management platforms, allowing business teams to move faster. Recently, Albertsons partnered with us and ActionIQ  to help their team quickly stand up business use cases to drive powerful customer experiences. 

Join speakers Sankett Deshpande, director, marketing and advertising platforms at Albertsons, Tamara Gruzbarg, head of customer insights at ActionIQ and Merkle's Sayantika Sikdar, as they discuss how to build an agile workflow and accelerate business processes.

Note: This webinar is hosted by DigiDay. You will be redirected to a registration page on their site.


Sankett Deshpande

Director, Marketing & Advertising Platforms, Albertsons

Tamara Gruzbarg

Head of Customer Insights, AIQ

Sayantika Sikdar

Director, Merkle