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Unlock a Better B2B Experience: How to Fuel Growth and Drive Engagement

Original Presentation Date

Jul 29, 2021

Key Takeaways

What you’ll learn in this session: 

  • What’s causing demand generation to outpace CX as a top priority for B2B brands 
  • How Adobe can help lay the foundation for full-funnel activation, reporting, and attribution 
  • Simple tips on how to navigate prospects through the customer lifecycle with data-driven marketing insights
  • Considerations for engaging your customers across digital channels and how to anticipate when a human interaction is expected
  • How to align individual and collective goals so any disconnects between marketing, sales, and service are invisible to the end user

Detailed Overview

With the rising demands and expectations of business buyers, B2B organizations must embrace marketing technology as a core enabler to improve customer experience (CX) and outcomes. Through Marketo Engage and its related platform solutions, Adobe helps B2B companies take their marketing maturity to the next level, streamlining sales and marketing processes while enabling personalized engagement across channels at every stage of the customer journey.

In this webinar, experts from Merkle B2B will discuss the six key imperatives to successfully deploy a CX transformation program, and how Adobe can help B2B organizations augment their activities, and evaluate successes, at each stage of the funnel. 


Adrienne Whitten

Director of Product Marketing, Adobe Marketo Engage, Adobe

Jeff Coveney

CMO, Digital Pi, A Merkle Company

Craig Howard

Vice President, Technology, Chief Solution Architect, Merkle