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Tea Break Talks with LinkedIn and Merkle B2B: The B2B Customer Journey: Perception vs. Reality

 

 

Original Presentation Date

Nov 10, 2020

Key Takeaways

Topics that will be covered include:

  • Sales and marketing alignment
  • The B2B buying committee
  • Digital marketing delivery

Detailed Overview

Join Merkle B2B and LinkedIn for an exclusive webinar to discuss the new research on B2B buyer decision making and the reality of organizational challenges that can limit an effective customer journey through marketing and sales.

Our panelists will share practical advice on how to build a marketing and sales experience that leads to increased lifetime value for brands. 

Presenters

Jennifer Brennand

Client Director, Merkle | DWA

Josie Anderson

Digital Delivery Director

Elizabeth Knights-Ward

Content Marketing, EMEA & LATAM, LinkedIn

Preethi Sundaram

Vertical Marketing, EMEA & LATAM, LinkedIn