Key Takeaways
In this session, you’ll learn:
- What the deprecation of third-party cookies and mobile device IDs means to marketers
- How you can regain lost audience tracking, insights, and targeting capabilities by deploying Digital Consumer Recognition
- New capabilities enabled by first-party identity and data, and person-based activation connections
- What a first-party Private Identity Graph is, why it’s important and how it can drive improvements and value to your enterprise
- Key takeaways and steps you can take to solve challenges and establish competitive advantage quickly
Detailed Overview
With third-party cookies and mobile device IDs set to be deprecated in the next year, marketers are wondering how they will identify, understand and target digital consumers and what’s needed as a sustainable and effective basis of identity, data and technologies that can enable their efforts in years to come.
Join experts from Merkle’s Merkury identity business for a discussion about challenges and solutions as marketers struggle for answers. Learn how marketers can use their websites, digital experiences, CRM, and media engagements to produce first-party, person-based ID’s, own and control this as an enterprise asset, and drive value and improvements to their organizations never before possible by leveraging third-party cookie and device ID-based technologies and data that the digital ecosystem was built upon.
