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RAL Retail: How to Centralize Your Data Swiftly to Drive Marketing Performance

Original Presentation Date

Jun 16, 2020

Key Takeaways

Join this webinar to see how RAL Retail helps: ​

  • Track and measure effectiveness of marketing campaigns ​
  • Refine marketing tactics based on a customer's buying motivations or influences ​
  • Determine the physical location customers are using to purchase specific goods and services ​
  • Identify which marketing channel customers are using the most to complete purchases ​
  • Determine who will receive marketing communications, by segment and marketing channel ​
  • Convert prospects into customers and make existing customers aware of new products and offerings

Detailed Overview

Do you have big marketing dreams but lack the budget to stand up a data and analytics arsenal to power your campaigns? When the cookie crumbles, will you be able to identify unique consumers across disparate data sources to deliver the total customer experience? ​

Merkle’s Rapid Audience Layer (RAL) Retail is a cloud-based data management solution that enables marketers to quickly and cost-efficiently integrate data sources to serve up rich, audience insights. Leveraging our deep roots in building databases for retailers, we understand the important data that you want to uncover about your customers and prospects, as well as how you want to use that data to build insights, marketing campaigns, and visualize results.


Jon Regan

Vice President, Technology & Data Management

Jennifer Capistran

Vice President, Retail & Automotive Analytics Team Lead