Like it or not, the marketplace that insurance and wealth management marketers operate in is fundamentally altered. The COVID-19 crisis has forced consumers into a heightened digital world, so their expectations are higher than before. Many leaders see the weaknesses in the online experience and supporting tech stack and are looking to shore up those gaps quickly.
In this webinar we’ll share specific facts about new customer behavior and we’ll marry that to the solutions that you can adopt in response. Our discussion will include examples of rapid insight generation, flexible campaign processes, personalized website experiences, digital communications, and agile organizational designs.
EVP & GM, Insurance & Wealth Management, Merkle
Sr. Director, Personalization and Experience Optimization Strategy, Merkle
Matthew A. Regan
VP, Insurance and Wealth Management Vertical Lead
Head of Analytics and Data
Email Marketing & Digital Messaging
Digital & User Experience (UX)