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Intelligent Experiences: From Identity to Personalization at Scale

Original Presentation Date

May 05, 2021

Key Takeaways

What you’ll learn in this session: 

  • How RT-CDPs and related platform technology help brands prepare for a cookieless future
  • Why identity resolution and experience orchestration are vital to CX transformation
  • Where these systems fit in your architecture
  • How brands are using them to drive better business outcomes

Detailed Overview

A Look at Leading Tools to Drive CX Transformation

With the looming prospect of a cookieless future, evolving privacy regulations, fragmented customer data, and the accelerating complexities of identity management – not to mention the ever-changing expectations of consumers and business customers alike – marketing and IT leaders need powerful, agile tools to empower their CX ambitions.

In this webinar, several Merkle experts working on the leading edge of CX transformation weigh in on new and innovative solutions to these challenges. With a focus on personalization at scale, they discuss critical problems of data disruption and how these the tools can play a key role in connecting disparate customer profile data and activating it across your marketing technology stack.

Note: This webinar is hosted by eMarketer. You will be redirected to their landing page to register.


Katie Li

Senior Director, Audience Science & Management, Merkle

Evan Nicholson

Sr. Director, Personalization and Experience Optimization Strategy, Merkle

Jas Singh

VP, Marketing Platforms, Merkle