We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

How NBCUniversal Powers Individual Experiences with People-Based Data

Original Presentation Date

Sep 22, 2020

Key Takeaways

This webinar speaks to their journey, including:

  • Roadblocks to power individual experiences to retain high-value customers  
  • The cloud-based data solution that integrated marketing and transaction data into individual customer views  
  • How the data store is used today to drive the total customer experience and what lies ahead for NBCUniversal’s Global Analytics team

Detailed Overview

Escalated by the recent pandemic, consumers demand valuable brand experiences that address their current needs (economic, geographic, and health factors). In this new climate, people-based marketing is no longer a “nice to have” philosophy, but rather a requirement for brands to activate meaningful and valuable experiences for individuals.  

Since 1964, NBCUniversal Parks & Resorts has been welcoming millions of visitors each year by offering exceptional individual experiences—before, during, and after the park experience. Like most entertainment brands, COVID severely disrupted their business. But in the past few months, they prioritized innovation and transformation across data, identity and technology in order to fiercely rebound in the “new normal”.

Please note that this webinar is hosted by PhocusWire. 


Leah van Zelm

VP Analytics & Targeting, Integrated Media & Digital

Coleen Kuehn

Executive Vice President, General Manager, Travel, Media & Entertainment, Merkle

Ankur Jain

Global Cloud Practice Lead