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Winning & Keeping Customers ​in the Face of Increasing​ Competition and Disruption

Original Presentation Date

Jul 15, 2020

Key Takeaways

Detailed Overview

Covid-19 has caused a massive shift in consumer behavior in a short amount of time, as people have embraced digital experiences in an unprecedented manner. No matter what kind of entertainment company you are, this shift is here to stay, and how your brand adapts to it will help inform your long-term success. 
 
In this webinar, Merkle’s Media & Entertainment Team will be sharing insights and providing examples of how leading organizations in the industry are embracing these new opportunities. We'll share recommendations and solutions related to identity, data, and media targeting to help you capitalize on new consumer behaviors.

Presenters

Coleen Kuehn

Executive Vice President, General Manager, Travel, Media & Entertainment, Merkle

Matthew Miller

VP, Data Strategy

Andrew Runyon

VP, Client Partner, Merkle