In this webinar, we will discuss:
- How to understand and use data to create experiences that drive hyper-personalization
- Audience-based planning
- Experience-based technologies
- Content and experience creation
- Connecting the experience through commerce
After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?
It is critical to understand the ways companies must think, plan, and deliver unique personal conversations. Success is found through the design and implementation of customer-centric digital marketing experiences that are contextually relevant and personally informed.
This is Part 2 of a three part webinar series - Register for Part 1 here. Register for Part 3 here.
Director, Global Digital Customer Experience, Stanley Black & Decker
Chief Strategy Officer, Americas, Merkle
Global Chief Marketing & Communications Officer