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2021 Customer Experiences Imperatives Webinar: What Marketers Need to Know About Digital Transformation

Original Presentation Date

Feb 25, 2021

Key Takeaways

In this webinar, we will discuss:

  • How to understand and use data to create experiences that drive hyper-personalization
  • Audience-based planning
  • Experience-based technologies
  • Content and experience creation
  • Connecting the experience through commerce

 

Detailed Overview

After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?

It is critical to understand the ways companies must think, plan, and deliver unique personal conversations. Success is found through the design and implementation of customer-centric digital marketing experiences that are contextually relevant and personally informed.

 

This is Part 2 of a three part webinar series - Register for Part 1 here. Register for Part 3 here.

Presenters

Rusty Walters

Director, Global Digital Customer Experience, Stanley Black & Decker

Matt Naeger

Chief Strategy Officer, Americas, Merkle

Erin Hutchinson

Global Chief Marketing & Communications Officer